With it’s main hub located inside Ambler Yards, Talent Relationship Marketing company, Phenom People, announced that it has raised $22 million in Series B funding led by AXA Venture Partners, with participation from existing investors Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures.
Phenom People helps companies attract phenomenal talent through a personalized digital experience. The Phenom People Talent Relationship Marketing platform automates the complex process of driving awareness, interest, engagement, and acquisition for qualified talent, and is a leader in the $20B Talent Relationship Marketing (TRM) market.
Phenom People will use the $22 million funding for strategic growth initiatives, including accelerating product innovation and global sales expansion.
Phenom People’s Talent Relationship Marketing (TRM) Platform leverages artificial intelligence to help companies attract and engage candidates through personalized experiences. The platform provides a personalized career site experience for candidates with a real-time Candidate Relationship Management (CRM), Content Management System (CMS), Campaign Management, Event Management, Talent Analytics and conversational bots. Phenom People also recently expanded into the $10B internal mobility and referral application market.
“Phenom People has built a market-leading technology platform that enables companies to win the war for talent,” said Alex Scherbakovsky, General Partner at AXA Venture Partners. “We are excited to partner with Mahe and his team to scale the company globally.”
The latest round of funding comes off or a record year of growth with Phenom People surpassing 120 customers including Fortune 500 Companies such as Abbott Laboratories, Cognizant, Express Scripts, General Motors, Kohl’s, L’Oreal, Microsoft, Southwest Airlines, and Whole Foods. Phenom People also received numerous recognitions in 2017 including #277 on the Inc. 5000 List of Fastest Growing Companies in America, Gartner Cool Vendor in Human Capital Management, IDC Innovator, HROToday Tektonic Award in Talent Management and a Stevie Award for Employer of Year. Phenom People was also named a Top HR Product of the Year by Human Resource Executive Magazine.
“We are excited to have AXA Venture Partners join this latest round of funding because of their strong global reach and enterprise software expertise,” said Mahe Bayireddi, CEO and Co-founder of Phenom People. “This support from AXA Venture Partners and our existing partners, Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures will help us continue to expand the Phenom People Talent Relationship Marketing Platform and build more presence in international markets.”
Phenom People previously raised $9 million from Sierra Ventures, Sigma Prime Ventures, and Omidyar Ventures. The latest funding brings the total amount raised to $31 million.