Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Ambler based Customer Management and Marketing Analytics Company, Clutch, has acquired the intelligent mobile promotions platform, Persio. This followed a $5.25 million in new capital and a new seat on it’s board of directors.

From BusinessWire.Com:

The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking to automate mobile solutions to deliver shipping notices, rewards, coupons, brand messages, and more. At the same time, their marketing departments need a technology stack that can do the work of several vendors hired to solve discrete problems…Larry Stone will take that [new] seat, bringing more than 27 years of executive experience to Clutch. He is a veteran of the payment processing industry where he developed deep expertise in managing companies and accelerating their growth. He currently serves on the board of directors at JetPay and acted as principal of Mercury Payment Systems, where he successfully shepherded the firm to its 2014 sale to Vantiv.