Montgomery County announced today the launch of a new logo and the first update to the county seal in over 25 years.

The rebranding was developed by Iris Creative, a Fort Washington-based agency. Iris Creative was awarded the contract on June 27, 2024, for $84,950. Officials said proposals were submitted by firms around the country.  

According to the county’s announcement, the rebranding is “designed to clearly express what makes the County one of the most desirable and dynamic places to live, work, and raise a family in the Commonwealth.”

The rebranding process included “extensive research that included stakeholder sessions, interviews with residents, and an assessment of other county brands nationwide,” county officials said, adding that “several shared values emerged that transcend geography and demographic differences”. Those values are:

• Accessibility: Residents value Montgomery County’s central location, convenient access to resources, and proximity to shopping, restaurants, and transit. 
• Transportation: With accessibility comes a need for adequate transit solutions, reinforcing a desire for thoughtful growth, transit-oriented development, and reliably funded transit systems. 
• Community-Mindedness: People across the County prize inclusivity and local engagement as key elements of community life. 
• Diversity as a Strength: Residents embrace the County’s cultural, geographic, and economic diversity, often describing it as a “microcosm of the country.” 
• Natural Beauty: The County’s numerous parks, trails, and green spaces are universally treasured by residents, offering both recreation and relaxation. 
• Affordability: Residents expressed a desire for the County to remain affordable and accessible for all people, including young families and newcomers. 
• A Sense of Home: Above all, the word most often used by residents to describe Montgomery County is “home.”

The new logo “features elements that represent the county’s urban, suburban, and rural communities.” The logo’s center is the historic courthouse and “a natural landscape, surrounded by tall buildings, a home, trees, open fields, a river, and a winding path. The official color palette—cobalt, frost, and marigold—reflects the authority, dependability, trust, and stability that residents should associate with a government entity,” the announcement said. 

The seal will remain the symbol of official county government business and the logo will appear across marketing and communications materials.

“A clear and recognizable brand helps residents, businesses, and visitors easily identify Montgomery County and strengthens the County’s voice in regional and national conversations,” the announcement said.

The original seal, which was originally created in 1902, has only been updated twice in the last century—once in 1985 to incorporate the Dutch lily, the County’s official flower, and again in 1999, officials said. Residents can expect to see the updates on county websites, publications, and promotional materials throughout 2026.