Ways You Can Use AI in Your 2024 Marketing Strategy

The future of marketing is here, and it’s powered by artificial intelligence (AI). Although we might
not think about it as such, we use AI in our daily lives, from asking Siri for directions to browsing
the summary of reviews on Amazon. From personalized content to hyper-targeted advertising,
AI is revolutionizing the way organizations can reach and engage with their audiences. For your
2024 resolutions, make sure you include embracing artificial intelligence advertising!


AI is often described as having an intern. It starts off not understanding what you want but can
be trained to provide good content. Use AI to brainstorm catchy headlines, create puns to add to
your social media, or even create an outline for your blog posts.

Moments-Based Messaging

AI can identify and capitalize on real-time “micro-moments” throughout the customer journey.
These tools can be set to create and deliver hyper-personalized messages based on user
behavior, location, and purchase history.

Elevate Your Emails

AI can personalize email content at scale, adapting to each recipient’s preferences and interests
as we go. These platforms can help you draft compelling email subject lines, craft personalized
product recommendations, and optimize email send times for maximum engagement.

Automate Repetitive Tasks

AI can take mundane, time-consuming tasks and automate them, getting them off your plate.
Use AI tools to answer common questions, generate reports, analyze information, and even
summarize your emails.

Analyze Customer Data

AI in marketing isn’t just about creating the best ads. It can also help you make sense of vast
amounts of customer data to uncover insights and trends.

Social Media Listening

By tracking mentions, analyzing sentiment, and identifying trends across platforms like Twitter,
Instagram, and TikTok, you can gain valuable insights into what people say about your brand,
competitors, and industry, adapting your marketing strategy accordingly.

Ready to unleash the full potential of AI in your 2024 marketing? Get in touch with beMarketing
to learn more about our online marketing services. By combining the best of AI with human
expertise, we can create an unbeatable marketing strategy for 2024 and beyond.